Hip-Hop as an Influence On Today's Fashion.
What started as the Hip-Hop movement in the South Bronx back in the seventies has today morphed into what is commonly refered to as Urban Culture.
Largely because of rap music, one can tune into the voices and find the faces of today's youth at any point in the day. Having proven themselves as marketable entertainers with successful music careers, rappers and rnb singers alike regulary endorse corporate products (such as Missy Elliot-The Gap, Pharell Williams-LV and Moncler, Kanye West-LV, 50 Cent-Reeebok, Jay-Z-Reebok, Tyrese-Calvin Klein).
By the late 1980's, advitisers like the Gap, Nike, PhatFarm, SeanJohn, Tommy Hilfiger and other major fashion houses had already incorporated hip-hop's nuances into their advertising campaigns.
In the proces, images and ideas that define youth culture for this generation- such as designer clothes, like Gucci, Louis Vuitton, Hermes, ever changing styles of dress and local colloquialisms- are beamed out to a captive international audience.
For something that began in the South Bronx in the seventies, to steadily grow into a major international cultural movement today, is a great achievement. There is no denying that hip-hop as an agent of social change has influenced the way today's fashion houses communicate their products to a younger audience.