Understated Style: Part Two - Waterloo - London.

She wasn't even there for the shows. It just so happened that she was giving out free news papers to the show-goers outside the Topshop venue at Waterloo. Again, look closely and you will really appreciate this girl's style - clever, yet understated. 

In my humble opinion, this was my best single streetstyle look that I shot for this fashion week, hands down. 

Understated Style: Part One - Waterloo - London.

It is all about well-positioned tiny details that make a big difference to the overall look. 

Take this last shot for example - the trouser length and turn-up, the difference in texture and shade between the trousers, socks and shoes which are all the same colour. Not to mention the multi-coloured straps on the shoes ofcourse.

Look closely, therein lies the truth.

Soft Luxury - Somerset House - London.

For more streetstyle looks that I shot for Look At Me (Russia), click here and here.

Charlie May - Waterloo - London.

This piece here is a creation by one of my lovely fashion friends that goes by the name Charlie May. I first met her last fashion week through a friend and we kept running into each other at other fashion-related events. She is a very talented designer. For more, click here. 

Stephanie's London Fashion Week Wardrobe.

I first met Stephanie on the second day of Graduate Fashion Week at West Brompton - (first picture) - during the summer. What I love about her style is the ability to mix colour like no other.

At Maria Grachvogel - Spring/Summer 2012 - London.

At Masha Ma - Spring/Summer 2012 - London.

At Burberry - Spring/Summer 2012 - London.

London Fashion Week - Spring/Summer 2012 - Day Six (Menswear).